Archive for June, 2011

At the Motor Insurance Repair Research Centre in Thatcham last week, Audi was recognised when they were awarded five category titles in the British Insurance Vehicle Security Awards.

Five models were awarded the best-in-class accolade in specific tests that used the New Vehicle Security Rating (NVSR) process which gives models a star rating based on ‘theft of’ and ‘theft from’ protection.

The Thatcham award in the City Car/Supermini category was won by the Audi A1, which was a first for the already, highly decorated model. The new Audi A8 L W12 quattro (500PS) continued the sterling work done in the previous four years of testing by the S8 (450PS), by securing the top award in the Performance Car category.

In other catagories the Audi A4 Saloon, Audi A5 Cabriolet and Q5 all managed to secure top marks over their respective model sector competitors for the fourth, third and second year in succession respectively. If it were needed then the 20 category wins that Audi has secured in the last few years, really does underline the commitment that Audi has to security.

Jeremy Hicks, Director of Audi UK commented that: “I’m obviously delighted that yet again so many of our model ranges have excelled in the eyes of the security experts, but this year I’m especially pleased with our A1 award. We are always at pains to emphasise that our approach to bringing a sub-compact hatchback to market was just as uncompromising on every level as it would be for any other Audi model, and this award stands as further irrefutable proof of that fact.”

Mike Briggs, Vehicle Security Manager at Thatcham, added: “With more outright category winners than any other manufacturer and pushing very close for the overall manufacturer award, Audi has once again proved that it is at the top of its game when it comes to vehicle security across the whole range of vehicles, from City Car right through to Luxury. An excellent achievement and Audi thoroughly deserve all its plaudits today.”

Audi is a brand synonymous with sporty, progressive and technology led cars. Wherever you want to drive or however you want to get there, Audi has a model for you. Although, one place even Audi would not expect to see one of their cars is on top of Everest. But, that is exactly where an Audi A1 was seen last week (albeit a miniature version), thanks to Richard Parks.

Richard took a model of the Audi A1 to the top of Everest to help promote one of the ways that you can support his 737 Challenge, which aims to raise £1million for Marie Curie Cancer Care. Mon Motors Audi centres in Bath, Bristol and Cardiff, have donated an Audi A1 as a prize to the 737 Challenge, which anyone can enter via a ‘Text to Win’ competition.

The former Wales Rugby International reached the summit of Everest on Wednesday 25^th May. The amazing feat marked the 5^th summit and 3^rd pole of his 737 Challenge, which had already seen him reach 4 of the world’s highest summits and conquer the arduous journeys to the North and South Pole.

Richard’s 737 Challenge was scheduled to continue on to Alaska, where he would climb Denali, also known as Mount McKinley, but Richard has been struck with frostbite on his right big toe and faces a race against time to recover for the next leg of his epic world first challenge.

To keep up to date with the Challenge and Richard’s progress and to enter the ‘Text to Win’ competition to win a brand new Audi A1, log on to www.737challenge.com