The Frankfurt Motor Show 2011 was the global window used by Ford to showcase the Ford Evos Concept.

The concept vehicle represents the ultimate expression of Ford’s new global design language and explores powertrains and vehicle technologies that will be critical to the future of Ford production vehicles.

Ford’s Group Vice President of Global Product Development (Derrick Kuzak) commented that: “The Ford Evos Concept unites three key elements which are at the core of our One Ford global product strategy: outstanding design, smart technologies and fuel economy leadership,” said Derrick Kuzak, group vice president of Global Product Development.

“With its compelling design and innovative technology experience, this is a clear demonstration of the exciting vision we have for the Ford brand. While you will never see this car on the road, the next generation of Ford products around the world will display many of the distinctive design ideas and advanced technologies it showcases.”

This new design vision is completely focussed on delivering a vehicle that is completely driver-centric. The Evos’s exterior is immensely interesting and attracts the eye as a car that looks, fun-to-drive. This element of fun is echoed in the cars interior, which is built around the driver. The cars stylish and innovative cockpit promises new levels of driving pleasure and interaction.

The interior architecture features clean and simple surfaces, with a muscular, athletic character to the slim upper instrument panel, enhanced by bold trapezoidal cut-outs. Contrasting these muscular forms, curvaceous cockpit display surfaces sweep down either side of the driver, providing secondary information about vehicle and infotainment systems.

The concept features a bold red driver’s seat and the vision of unprecedented driver interaction via an advanced driver interface. The two rear seat passengers get an equally special experience, with dedicated touch-screen displays to interact with the vehicle and individually adjustable sports seats.

“Both the exterior and interior of the Ford Evos Concept clearly communicate that this is a driver’s car, so that as soon as people see the vehicle, they will immediately want to get in and drive,” said executive design director Moray Callum.