Without laying its wheels onto the surface of our roads, the new Volkswagen up! has already claimed a number of plaudits. One of the cars marketing slogans “Small Car, Big Impact” certainly hits the mark with accolades including What Car? Car of the Year 2012 and Small Car of the Year at the Top Gear Magazine Awards, both before it’s official UK launch in March 2012.
Volkswagen has built a strong reputation for building mid-ranged cars that are perfect for everyday use, but this new model, the up!, is their smallest to date – a compact city car which is stylish, packed with technology and incredibly affordable. This departure from Volkswagen’s more traditional model territory is sure to help the company capture even more market share in the UK and around the world.
The order books have already begun to fill for the much anticipated arrival of the new Volkswagen up! ahead of its launch in March 2012. With a starting on the road price of just £7,995 the up! is equipped with many design and technology features that customers will undoubtedly love. These standard features eclipse the equivalent offerings of its many competitors in the compact city car arena. ABS, an MP3 compatible Radio/CD player, front driver and passenger airbags and day time running lights are the highlights in Volkswagens entry level Take up!. Also available are the Move up!, High up! and the special editions, up! Black and up! White, which complete a range of models with enough diversity to suit anyone looking for this type of vehicle.
Equipped with a 1.0 litre 60PS petrol engine as standard and an additional 2 petrol engines (1.0 litre 60PS BlueMotion and 1.0 litre 75PS) available in the range, the up! is both an affordable and economical choice for anyone looking to invest in this type of vehicle. With an additional 5 door version expected before the end of 2012, the up! is destined to become a major protagonist in the highly competitive compact city car market.
The new Volkswagen up! is available to order now, at both Mon Motors Volkswagen retailers.