Parks accomplishes a world first for charity!

In December 2010 Richard Parks started a unique, multi discipline endeavor with the aim of becoming the first person to stand on all the continental summits and all three poles in the same calendar year – The 737 Challenge. And on Tuesday 12th July 2011, the former Wales Rugby International completed his world record challenge of conquering 7 Summits, 3 Poles in 7 Months in 06 months, 11 days, 07 hours and 53 minutes.

Over the coming months our Audi centres in Bath, Bristol and Cardiff will be promoting Richard’s amazing achievement and our involvement. We hope this will encourage customers and staff to enter the competition and donate £3 to this amazing challenge.

Richard’ 737 Challenge aims to raise £1million for Marie Curie Cancer Care. Richard’s life, like so many people has been affected by cancer and his father Derek is a cancer survivor. Marie Curie Cancer Care provides hands-on nursing care, totally free, to give terminally ill people the choice of being cared for and dying at home, supported by the people they love. Marie Curie is also the largest provider of hospice beds outside the NHS, providing specialist care to the large number of terminally ill people who wish to be cared for in a hospice setting.

Our Audi centres in Bath, Bristol and Cardiff, have donated a brand new Audi A1 as a prize which is being used by the 737 Challenge team to fund raise through a “Text to Win” campaign. So please support Richard and his challenge by entering the competition to win a brand new Audi A1 1.2 TFSI by simply answering this question:

The Summit of which mountain is regarded as the world’s third pole?

A: Everest
B: Pen Y Fan
C: Snowdon

Donate £3 to the 737 Challenge by texting the word SUMMIT along with your name and answer (A, B or C) to 70007.

Text messages cost £3 plus your standard network message charge (based on your service provider rates).To view full terms and conditions visit

The charge will appear on your mobile phone contract bill or be taken from available funds on a non-contract mobile phone (PAYG). A minimum of 80% of the donation will go to the 737 Trust.

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